Exciting new conjoint options, via the web

Ray Poynter

Over the last few years there have been tremendous advances in the world of conjoint analysis in terms of software, mathematics, topics considered, and approaches.

Pricing strategy
Digital media research
Conjoint analysis

Exciting new conjoint options, via the web

Ray PoynterMillward Brown IntelliQuest

HOW WE GOT HERE

Conjoint developed out of a need to know what features a respondent wants and how much he wants them. A manufacturer can offer many features, all with differing...

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