Ex - re-learn life without cigarettes campaign

This papers describes an anti-smoking campaign (2007-8) for the American Legacy Foundation, promoting EX®, an innovative public health program designed to speak to smokers in their own language and change the way they approach quitting.

“Ex®: Re-Learn Life without Cigarrettes” Campaign

SITUATIONAL CONTEXT AND BUSINESS NEED

The American Legacy Foundation® (Legacy) is dedicated to building a world where young people reject tobacco and anyone can quit. The Foundation uses media campaigns,...

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