Evolution out of recession

Reporting the AAAA’s annual media conference, the author finds the mood in the industry better than expected, given how serious this economic downturn is proving.

Evolution out of recession

Joe Mandese

There are plenty of things to weigh in on this month, but they all seem subsumed by a bigger theme. So I hope you won't mind if I spend a little more time dwelling on the economy, and the effects it is having on the advertising and media industry.

This is the third 'official' recession I've covered during my career as an ad industry journalist, and from appearances, it is by far the worst. The last two weren't exactly great. During each of them, the publications I worked for folded, as did several other...

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