Evian: We Will Rock You
Brand Name: Evian Client Name: EvianAgency Name: BETC Euro RSCGCategory for this Entry: FMCG Food & Non-alcoholic Beverages & Small budget (Silvers)
Summary
In order to sustain Evian's premium price in a commoditized...
Evian: We Will Rock You
In order to sustain Evian’s premium price in a commoditized market, Evian’s “We will rock you” campaign adopted a whole new advertising approach: no longer consider Evian to be just a water brand, following the rules of the category, but change the brand’s status and transform it into a badge of youthfulness.
