Evian – Rollerbabies
CAMPAIGN : ROLLERBABIES
Client Company Name: DANONE
Brand Name: Evian
Category: Small Budget
CAMPAIGN BACKGROUND & SUMMARY
1. The Natural Mineral Water Market is under pressure in Europe
The natural mineral water market is being challenged in Europe. Sustainability, the credit crunch crisis, issues with purchasing power are putting pressure on natural mineral water purchase. While the cheapest water option, tap water, is on the rise.
Fierce competitions to gain market share
Dynamism of private labels and low price competitors
2.Evian in Europe is a premium water… increasingly struggling to justify its premium price...