Everything you need to know about livestream selling in the West: What’s working, what’s wonky and who’s winning

Explores the opportunities and challenges of livestream commerce.

“Who needs four epilators?! I don’t know why my dad got me these,” isn’t a sentence that I ever expected my friend to say – but hand on heart she did. Such is the power of a good shopping channel.

Television shopping in the UK is in good shape. Market...

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