With repeated epidemics, young people who have left their hometowns lack a sense of security and belonging, and urgently need to find their spiritual sustenance. Lay’s launches limited-flavored potato chips every summer, launching the most important campaign of the year. By establishing emotional links with young consumers, it enhances the brand’s favorability, and at the same time, helps young people find a sense of certainty and self-identity in the chaotic moment , Realize the social value of the brand.
Brand owner: PepsiCo
Main Agency: Mindshare China
Main agency holding group: WPP
Launched on the market: Mainland China
Industry: Food and Beverage
Media channels:Influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion...