#everydayisdifferent: how the Department of Health and Social Care made people care about adult social care

The Department of Health and Social Care, a UK government department, launched a multi-methodological research approach which identified key insights that led to the 'Every Day is Different' campaign.

Campaign details

Brand: Department of Health and Social Care Agency: The Nursery Country: UK



Our ageing population is driving a growing demand for adult social care ('ASC') services and compounding the sector's capacity challenges caused by higher-than-average vacancy rates. At any one time, there are around 122,000 ASC vacancies across Engl

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