Every little helps: fresh&easy brings 21st century retailing to the US

In this article, Judie Lannon interviews Tim Mason about the development of fresh&easy, Tesco's supermarket venture in the American south west.

Every little helps: fresh&easy brings 21st century retailing to the US

Tim Masonfresh&easy

JUDIE LANNON: I understand you and your team have studied American shopping patterns very extensively. When you first saw the research and analysis what were the things that surprised you most?

TIM MASON:Probably the most surprising thing to me was the number of different stores that an American family uses to shop. They shop in up to 20 different stores – many more than the equivalent would in the UK. They will use different types of shop for their food, for their cleaning products...

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