Founded to turn around the dismal participation of overseas New Zealanders (known as ‘Kiwi') in New Zealand elections, non-partisan initiative Every Kiwi Votes Counts had three specific objectives:
- Create maximum reach, awareness and engagement in the lead up to Election 2020
- Facebook + Instagram reach 250K ( 1-in-every-4 overseas Kiwis )
- mpactful media coverage, including video and/or links
- Engagement: FB + website visits
- Increase overseas resident voters +20%
- Migrate overseas voters to online voting +30%
- Disproportionately increase participation by Kiwis in Australia as % of total overseas...