Every grey cloud has a silver lining

Senior citizens have the time to enjoy life, but the way they do that and their needs and desires differ per individual.

Every Grey Cloud Has A Silver Lining

Branding and communication issues for senior citizens in 2003

Liesbeth Gerritsen MARE Holland B.V.Vanesse van Eeghen Ogilvy

INTRODUCTION

Research Background

The Netherlands now has approximately 4.8 million inhabitants...