Campaign details
Brand: Evergreen Garden CareBrand owner: Evergreen Garden CareEntrant company: VMLY&R Commerce - United KingdomIdea creation: WPP Ace LuxembourgMarket: EuropeSector: Household & domesticMedia channels: Search marketing, Online display, Mobile & appsBudget: Up to 500k
Executive summary
In 2019, Amazon was a growing sales channel for Evergreen but it was a missed opportunity in growth potential. We understood that the better content performs in search, against the needs of the audience, the better the virtuous circle of unlocking sales growth within the Amazon platform.
The...