Evergreen Garden Care: Amazon Growth Hacking

Evergreen, a gardening brand, launched a campaign in the UK to drive sales value from visits to Amazon, increase average spend per checkout, increase the conversion rate from page views to purchase and increase page views across PDP and Brand Stores.

Campaign details

Brand: Evergreen Garden CareBrand owner: Evergreen Garden CareEntrant company: VMLY&R Commerce - United KingdomIdea creation: WPP Ace LuxembourgMarket: EuropeSector: Household & domesticMedia channels: Search marketing, Online display, Mobile & appsBudget: Up to 500k

Executive summary

In 2019, Amazon was a growing sales channel for Evergreen but it was a missed opportunity in growth potential. We understood that the better content performs in search, against the needs of the audience, the better the virtuous circle of unlocking sales growth within the Amazon platform.

The...

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