Evergood Kaffe - The Norwegian coffee that's been slightly more expensive for 36 years

Despite being the more popular coffee brand, Evergood is facing problems in ensuring distribution in Norwegian supermarket chains, achieving coverage of 57%.
Agency: Bates Red Cell (Norway)Author: Jan Blitchfeld

Evergood Coffee

The Norwegian coffee that has been slightly more Expensive for 36 years

1 PREFACE

Norway is a country of few brands.

One of the main exceptions to this rule is Evergood coffee that can look back on 36 years of steady rising popularity and market share, and always at a profit. In the course of these years there have been Cannes lions and several Clio gold's. Most important though: to be part of a piece of Norwegian marketing history.

2 EXECUTIVE SUMMARY

Over the past 32 years, Evergood...

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