Everest – TV advertising is dead, long live TV advertising
Principal Author: James Devon – MBA
Contributing Authors: Steve Henderson and Giovanni Romero – Mindshare; Duncan Bland – Everest
All the judges were delighted to see Everest in this year's Awards. There was much talk about the great old ads and the brilliant product demonstrations that were used in them. Hence it was with delight that many read this paper, updating the brand but staying so true to its roots. Everest wished to double the size of their business just as the recession hit. With a heritage founded...