Evereden Anweiyi: Create a new category of Chinese big children's washing and care products

Jiayao Chen, Cipin Hu, Jiaying Lu

As a new brand in the mother and baby category from New York, Evereden focuses on home care for moms and babies. The brand hopes to increase consumers' awareness of skin care issues for older children (3-10 years old), establish the professionalism and authority of the brand, and launch a product line specifically for older children at the time of the Double Eleven promotion. The mother of the big child who is a fan of the big child, seizes the blank of the big child washing and nursing market.

Case details

Brand: Evereden Anweiyi

Brand owner: Evereden Anweiyi

Main agency: McCANN Shanghai

Main agency holding group: IPG

Market launch: Mainland China

Industry: Maternal and infant skin care products

Media Channels: Building Media, Influencers (Key Opinion Leader KOL), Mobile & Application APP, H5, Search Marketing, Online Display Advertising, Online Video Advertising, News Feed Advertising, Video/Micro Movie, Chatbot/Text Message/Voice, Live broadcast, social media, e-commerce platform, direct mail advertising, loyalty program (membership/points/offer)

Budget: 20-25 million

Case Summary

As a new brand in the mother and baby category from New York, Evereden focuses on...

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