Evereden Anweiyi: Create a new category of Chinese big children's washing and care products
Jiayao Chen, Cipin Hu, Jiaying Lu
As a new brand in the mother and baby category from New York, Evereden focuses on home care for moms and babies. The brand hopes to increase consumers' awareness of skin care issues for older children (3-10 years old), establish the professionalism and authority of the brand, and launch a product line specifically for older children at the time of the Double Eleven promotion. The mother of the big child who is a fan of the big child, seizes the blank of the big child washing and nursing market.
Case details
Brand: Evereden Anweiyi
Brand owner: Evereden Anweiyi
Main agency: McCANN Shanghai
Main agency holding group: IPG
Market launch: Mainland China
Industry: Maternal and infant skin care products
Media Channels:Building Media, Influencers (Key Opinion Leader...
