Evereden, a homecare brand, launched a campaign in China to increase consumers' awareness of skin care issues for older children, establish professionalism and authority, and combine the timing with the Double Eleven promotion to bring about sales conversion.
Campaign details
Brand: Evereden Brand owner: Evereden Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Skin care, sun protection Media channels: Social media, Outdoor, Out-of-home, Video on demand Budget: 1 - 3 million
Executive summary...
