Evereden: An Unawared Skincare Need of Kid

Ciping Hu, Suzzane ZHANG

Evereden, a homecare brand, launched a campaign in China to increase consumers' awareness of skin care issues for older children, establish professionalism and authority, and combine the timing with the Double Eleven promotion to bring about sales conversion.

Campaign details

Brand: Evereden Brand owner: Evereden Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Skin care, sun protection Media channels: Social media, Outdoor, Out-of-home, Video on demand Budget: 1 - 3 million

Executive summary

As a new brand in the mother and baby category from New York, Evereden focuses on home care for mums and babies.

By analysing China’s maternal and infant market, we realised that baby care and skin care is a blank area. For this reason, we have...

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