The best planners seem to have an innate gift for uncovering consumer truths, connecting data with real-life behaviors, and solving complex problems.
But Faris Yakob – a co-founder of Genius/Steals, the consulting firm – believes most leading...
Yakob: Why planners must leverage the power of philosophy
This article addresses the importance of philosophy for planners, based on the insights of Faris Yakob, the co-founder of consultancy Genius/Steals.
