XFINITY drives real-time viewer engagement with “Reality Week”

XFINITY, the cable TV and online services brand, engaged an audience of millions with a campaign that drew on the mass appeal of reality television.

XFINITY, a unit of Comcast that provides cable television and internet services, identified an opportunity to reach people with an unrivaled passion for live content.

The brand’s target audience? Reality-television fans who devour shows like ABC’s mat

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