Winning with Gen Z: How brands can reach out to this huge market

While most brands are still rooted in physical experiences, marketers must realise that Gen Z – a very important demographic – discovers friendships and brands in a different way.

More than any previous generation, Generation Z or Gen Z wants to be involved in the ideation and curation of culture-led participatory moments with the brands they care about.

Reid Litman, Ogilvy Consulting’s global consultant of futuring and author of...

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