Will Quibi transform the world of mobile content?

Quibi, a new mobile-centric platform for streaming content, is seeking to carve out a distinct niche in the increasingly competitive battle for consumer attention.

Jeffrey Katzenberg, founder/chairman, Quibi

Quibi is a streaming venture that wants to transform how people consume video on their cellphones.

The platform, which is set to launch in April 2020, boasts unrivaled star power in the C-Suite. Jeffrey Katzenberg – a titan in the movie business whose leadership roles include stints at DreamWorks, The Walt Disney Co., and Paramount Pictures

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands