Wieden+Kennedy’s creative excellence rests on seven points of agency culture

Wieden+Kennedy, the agency, is developing an agency culture that reflects the evolving contours of the marketing universe.

“Advertising has never been particularly great, for the most part,” confessed Neal Arthur, managing director of Wieden+Kennedy/New York.

And, he argued, the future doesn’t look particularly rosy. “The internet happened; iPhones happened; streaming happened....

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