Why the first half-second of a mobile ad is a must-win moment

Research led by the Mobile Marketing Association (MMA), the industry body, found that ads typically have less than a second to engage consumers on mobile.

New research spearheaded by the Mobile Marketing Association (MMA) and supported by the Advertising Research Foundation (ARF), as well as neuroscience research company Neurons Inc., reports that consumers engage with – and react to – mobi