Why planners need artificial intelligence – and vice versa

Google’s BrandUnit, a unit of the tech company that helps brands and agencies, has studied thousands of YouTube ads via machine learning.

Machine learning (ML) is now so powerful that it can give beauty marketers a data-driven perspective on whether their digital ads should feature a redhead, a blonde, or a brunette.

“We looked at a thousand beauty ads over three years,” Ben Royce, creative effectiveness lead at Google’s BrandUnit – a division of the tech giant that helps agencies and brands to craft impactful ads – told delegates at

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands