Why Mattel likes tech-free toys … and lets the consumer guide innovation

Mattel, the toy manufacturer, is taking a balanced approach to integrating new technology into its products, in reflection of the specific needs of parents and children.

Sven Gerjets has learned numerous invaluable lessons – and a few counter-intuitive truths – since joining Mattel as chief technology officer in mid-2017.

In that role at the El Segundo, California-based toy manufacturer, it might be expected...

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