Why innovation should be your long-term strategy

Innovation is the word of the moment, but most companies want to include it as a pleasing buzzword without understanding what it requires.

How does the world work? What drives changes in society? There are multiple answers for this. Western orthodoxy maintains that the world moves forward in a steadily rising line – discounting a hiccup or two along the way – a line we think of as progress. Perhaps you see social change as a succession of cycles. For some people, the things we do as a society – culture, arts, conversation – fuel the future.

Estonia: one of Europe's most technologically advanced and most innovative nations.

Meanwhile, there are theories that take the market, the drive for personal profit and fair...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands