Why "total marketing" may be a problem, not a solution

This event report outlines how Kimberly-Clark, the personal care and healthcare company, is pursuing multicultural marketing.

Why "total marketing" may be a problem, not a solution

Geoffrey Precourt Warc

Good news and bad news from Lizette Williams, Multicultural Marketing Leader/North America at Kimberly-Clark Corp.

"Over the past two years, total-market [advertising] has completely taken off," she told an opening-day audience at the Association of National Advertisers' (ANA) 2016 Multicultural Marketing & Diversity Conference.