Why "total marketing" may be a problem, not a solution

This event report outlines how Kimberly-Clark, the personal care and healthcare company, is pursuing multicultural marketing.

Why "total marketing" may be a problem, not a solution

Geoffrey Precourt Warc

Good news and bad news from Lizette Williams, Multicultural Marketing Leader/North America at Kimberly-Clark Corp.

"Over the past two years, total-market [advertising] has comp

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