Why the tap room taps the funnel for beer innovation at AB InBev

This event report outlines how Anheuser-Busch InBev, the brewing group, pursues innovation in the high-end craft beer space.

Why the tap room taps the funnel for beer innovation at AB InBev

Geoffrey Precourt Warc

There are any number of reasons to envy the product-development team for a major brewery, but, for researchers, the prime appeal may not be the suds as much as the easy access to consumers.

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