Why Patagonia prioritises "good growth"

This event report outlines Patagonia's approach to driving "good growth", a model which aims to consider employees, communities and the state of the planet as well as driving the bottom line.

Why Patagonia prioritises "good growth"

Stephen Whiteside Warc

For marketers, driving growth has long represented "true north".

But according to Rose Marcario, CEO of Patagonia – the high-end outdoor apparel group that has blazed a trail through emphasising eco-friendly business practices – the compass followed by these brands often points in exactly the wrong dir

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