Why Oatly's relaunch focused on environmental concerns

Oatly, the Swedish plant-based milk company, has grown quickly following a rebrand that allowed it to talk about its broader values.

“Why do we exist as a company?” is not the sort of existential question CEOs tend to ask, especially if they’re at the mercy of a quarterly reporting schedule. But it’s one that exercises Toni Petersson of Oatly.

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