Why nano influencers can be more powerful than influencers with a mega following

With influencer marketing steadily gaining importance, representatives of Acer, Johnson & Johnson and Pandora share the various ways that brands can integrate influencers into their marketing strategy.

Companies have benefitted from working with influencers and three big brands shared how organisations should use them within their overall marketing strategy at the Marketing Influencer 360 conference.

Wendy Yung, head of production and content, Lighthouse Independent Media, was the moderator at a panel discussion with Manolo Winkler, head of global social media, Acer; Cecilia Poh, APAC digital lead for professional HCP and influencer marketing, Johnson & Johnson; and Vita Clausen, global PR and influencer director, Pandora.

Yung started by asking each panellist to explain how they have benefitted from working with influencers.

Tech brands have been using influencers for...

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