Why multicultural TV audiences respond to different drivers

This event report outlines the viewing preferences of various multicultural audience demographics in the United States, based on research undertaken by Viacom.

Why multicultural TV audiences respond to different drivers

Geoffrey PrecourtWarc

The tools of neuroscience have become invaluable resources to television researchers, according to Thomas Grayman, Viacom's VP/Strategic Insights Innovation.

And a neuroscience...