Why marketplaces are e-commerce’s next frontier: insights from Douglas

German beauty retailer Douglas is two years into a significant shift to e-commerce, with its platform position setting it up to capture growth.

Douglas, the Germany-based beauty retailer, was vindicated in its pivot to e-commerce. It is now driving the company’s pan-European growth to the point of shifting the firm’s core competences.

Like most retailers, the pandemic was initially rough for . In the third quarter alone, e-commerce sales were up by 70% year-over-year.

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