Why marketing data should come with a health warning

This event report addresses some of the main concerns around the quality of data which marketers are using in their daily activities.

Jonathan Steuer believes much of the data currently being devoured by marketers should come with a health warning.

"What I would love from all of you data and research methodology sellers," he told delegates at the Advertising Research Foundation's (ARF) 2017 Audience Measurement Conference, "is something like the food information – and nutrition informatio

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