Why low-income earners with cheap, basic mobiles may be the most promising long-term prospects in India

Jo Bowman

This event report outlines the uptake of mobile phones in India, with Kushal Sanghvi, Business Head at Reliance Entertainment and Digital, arguing that the best long-term prospects in the country are not necessarily the obvious, affluent consumers.

Why low-income earners with cheap, basic mobiles may be the most promising long-term prospects in India

Jo Bowman

The most promising consumer market in India may not be the lucrative middle class after all. A huge segmentation study by mobile phone provider...

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