Why low-income earners with cheap, basic mobiles may be the most promising long-term prospects in India

This event report outlines the uptake of mobile phones in India, with Kushal Sanghvi, Business Head at Reliance Entertainment and Digital, arguing that the best long-term prospects in the country are not necessarily the obvious, affluent consumers.

Why low-income earners with cheap, basic mobiles may be the most promising long-term prospects in India

Jo Bowman

The most promising consumer market in India may not be the lucrative middle class after all. A huge segmentation study by mobile phone provider...

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