For more than a year, the CMO of Fiat Chrysler Automotive (FCA) had a powerful piece of content hidden away in the dark recesses of his computer.
“More Than Just Words”, Olivier François knew, was the strongest piece of branding ever...
For more than a year, the CMO of Fiat Chrysler Automotive (FCA) had a powerful piece of content hidden away in the dark recesses of his computer.
“More Than Just Words”, Olivier François knew, was the strongest piece of branding ever...
WARC subscribers can sign in to keep reading