Why digital out of home can challenge other media

Despite digital out of home’s growth across the world, key barriers to entry and local considerations are important to understand - without forgetting, that sometimes, static paper posters can do the job.

The out-of-home sector is currently enjoying something of a renaissance, thanks in no small measure to the impact of digital out of home. In 2010, digital accounted for just 4% of the Western Europe OOH market; by 2017 that had risen to 16% and is projected...

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