The out-of-home sector is currently enjoying something of a renaissance, thanks in no small measure to the impact of digital out of home. In 2010, digital accounted for just 4% of the Western Europe OOH market; by 2017 that had risen to 16% and is projected...
Why digital out of home can challenge other media
Despite digital out of home’s growth across the world, key barriers to entry and local considerations are important to understand - without forgetting, that sometimes, static paper posters can do the job.
