At a glance

The Philippines may be home to the most digitally-savvy users in the world, but it hasn’t translated to a corresponding boom in the country’ e-commerce industry. Mark Joseph Panganiban, Fintech Philippines Association’s committee chairman of e-commerce offers an overview of the current roadblocks.

Why it matters

The Philippines may be home to the most digitally-savvy users in the world, but it hasn’t translated to a corresponding boom in the country’ e-commerce industry. Mark Joseph Panganiban, Fintech Philippines Association’s committee chairman of e-commerce offers an overview of the current roadblocks.

Takeaways

  • Adoption of digital payments, while greater than that of credit cards, stands at a modest 21% in the Philippines.
  • Adoption of digital payments, while greater than that of credit cards, stands at a modest 21% in the Philippines.
  • Filipinos are very visual and like to get entertained – they want to watch things. Video marketing is one of the major components to penetrate the market.