Why data and creativity are in harmony, and how creative use of data is driving media efficiency

The human brain, the source of our creativity, is essentially an advanced data processor and that makes advertising a data process, according to one industry figure.

Why data and creativity are in harmony, and how creative use of data is driving media efficiency

Jo Bowman

Creativity is inherently data driven, just like the human brain, the I-COM 2014 conference in Seville was told. Tom Simpson, co-founder and CEO of MediaQuark, Singapore, explained how the creative application of data in business could fuel great idea

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