Why B2B needs to ditch its formulaic approach

This event report looks at how B2B marketing is slowly beginning to move away from a formulaic approach.

The UK B2B sector is in rude health, according to Andrew Dalglish, Founding Director of award-winning B2B research agency Circle Research. And he had the figures to prove it: speaking at the MRS Future of B2B Research Conference (London, June 2017), he pointed to a 9% year on year increase in gross income at the UK's 75 largest purely B2B marketing agencies; net profits are up 31%, while employee levels have risen by 19%.

The data is contained in the Circle Research's own B2B Agencies Benchmarking Report, based on a survey of the UK's 75 largest purely B2B marketing agencies....

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