Why B2B needs to ditch its formulaic approach

This event report looks at how B2B marketing is slowly beginning to move away from a formulaic approach.

The UK B2B sector is in rude health, according to Andrew Dalglish, Founding Director of award-winning B2B research agency Circle Research. And he had the figures to prove it: speaking at the MRS Future of B2B Research Conference (London, June 2017), he...

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