Why agencies have a planner problem

This event report draws on research from LinkedIn and the 4A's (American Association of Advertising Agencies) to assess why planners and strategists are often dissatisfied in their roles.

Why agencies have a planner problem

Stephen Whiteside

Advertising agencies recognize that recruiting new talent demands competition with a new set of potential employers. But they seemingly are less aware of the unrest now taking root among many strategists within their own four walls.

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