WARC celebrates effective advertising and has thousands of case studies showing how brands have done that over the years. And it’s often said that a similar database of mistakes would be equally useful – educating people in the traps to avoid and understanding why some approaches simply don’t work in certain circumstances. But who wants to be associated with failure? Until there’s an equivalent of the Razzies for advertising, we have to make do with picking over the trade press and the occasional book from a retired practitioner. Or events like that organised by adam&eveDDB as part of IPA Effweek (London, October 2018), where chief strategy officer David Golding and head of effectiveness Les Binet teamed up to highlight a few common mistakes they’ve observed and to confess to some of their own less-than-glorious moments.