What’s the proper context for pharma ads: Lifestyle or healthcare content?

Condé Nast, the media company, and Neuro-Insight, the research firm, employed neuroscience to understand the impact of pharmaceutical ads in different online environments.

Pharmaceutical marketers now face the challenges of not just communicating a complicated healthcare message, but also selecting the platform that will best connect with their target audiences and offer the best possibility for maximum impact, smoothest...

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