Pharmaceutical marketers now face the challenges of not just communicating a complicated healthcare message, but also selecting the platform that will best connect with their target audiences and offer the best possibility for maximum impact, smoothest...
What’s the proper context for pharma ads: Lifestyle or healthcare content?
Condé Nast, the media company, and Neuro-Insight, the research firm, employed neuroscience to understand the impact of pharmaceutical ads in different online environments.
