What’s driving social video’s APAC growth and where the opportunities are for brands

Low Lai Chow

Stephan Jenn, sales director and APAC head for Tubular Labs breaks down social video’s popularity across the region and shares content opportunities at the VidCon Asia Summit.

According to statistics shared by Tubular: 15 million creators upload 18 million videos to YouTube, Facebook, Instagram, and Twitter globally every month, which in turn generated two trillion views and 40 billion engagements from 2.5 billion viewers.

But while the global numbers are impressive, it is particularly so in the Asia-Pacific region where growth is accelerating, with approximately two-thirds of the region’s Internet users now watching digital video.

Forrester’s recent online video forecast predicted social video ad spending in APAC to rise from US$6.7b in 2018 to US$24.6b in 2023. This would in turn represent 32% of total...

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