What marketers can learn from CES 2015

Stephen Whiteside
Warc

As the Consumer Electronics Show (CES) – held every January in Las Vegas – cements its place as a fixture on the annual marketing calendar, a growing number of major brands and agencies are now attending to learn about the hottest emerging tech.

Following CES 2015, several executives from across the communications industry shared their takeaway insights with Warc.

Paul Schoknecht, senior partner/director of engagement, JWT Atlanta

For me, attending CES is the perfect way to start the New Year: it's a sensory overload experience of the latest and greatest consumer electronics, and it sets the tone for an exciting 2015.

This year's show only further proves that pretty much everything in our daily lives is now electronic: from cars to plants, everything can be chipped, improved and connected.