What is it that consultants offer?

Consultancies are encroaching on the turf traditionally occupied by agencies but they’re not necessarily going to be pitching for creative work.

Accenture is perhaps the most ravenously acquisitive management consultancy. The company that bought Australia’s The Monkeys and the UK’s Karmarama has spooked many in the traditional agency world, as, at one point, it had made 12 acquisitions in as many months. This, so the thinking went, was an arms grab of significant proportions.

Not only is its appetite (and resource) big, its point of contact with the business is often far more senior than that afforded to ad agencies. Add to that the core of its offer: owning the customer experience. At Advertising Week Europe (London, March 2018), a panel...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands