What CES 2015 revealed about the future of wearables

Stephen Whiteside

As the Consumer Electronics Show (CES) – held every January in Las Vegas – cements its place as a fixture on the annual marketing calendar, a growing number of major brands and agencies are now attending to learn about the hottest emerging tech.

Following CES 2015, several executives from across the communications industry shared their takeaway insights with Warc.

This article focuses on the advances made in the area of wearable technology. The launch of the Apple Watch later this year is expected by many observers to be a watershed moment for a sector that has generated considerable hype in the recent past. More broadly, sales of "smart" wearables like watches, bands and glasses should register a compound annual growth rate of 50% from 2014 to 2020, when sales will hit $22.9 billion, according to research firm Analysys Mason.