What we learned about Publicis’ Marcel

Publicis was back in Cannes following a year of development on its new platform, Marcel, which aims to transform the group’s client offer.

Publicis caused ructions when it announced it would not be at Cannes in 2018, on account of a nebulous transformation initiative. Adland was shocked. Yet come the summer, here were three senior leaders back in the south of France to explain that deci

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands