What The Washington Post learned from five experiments in digital content delivery

This event report outlines the lessons learned by The Washington Post, the news title, following a range of innovative digital experiments involving tools like chatbots and Amazon Echo.

What The Washington Post learned from five experiments in digital content delivery

Ben DeJarnette

For marketers seeking to boost their digital reach and engagement, there are few better guides than The Washington Post, which saw readership levels across its new-media properties hit 99.6 million in October 2016, compared with 59.2 million in September 2015.

In attracting roughly half of the US adult population with its digital content, the news provider has doubled down on innovation - a commitment that spanned chatbots and integrations with Amazon Echo and Uber, as well as developing a "Progressive Web App" (which mixes features of...

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