What is Shopify?
It does a lot of different things: it helps users create and host full online stores, or just provides the ‘buy’ button. There are marketing integrations that small businesses can access; users can connect to media platforms like TikTok, or even marketplaces like Amazon at the touch of a button. Shopify provides a dashboard that shows sellers their earnings, the performance of marketing campaigns, shipping and order status. Alongside payment technologies, it also offers a handful of financial services such as merchant loans.
It’s a platform, but there’s also something of an operating system about...