What Shopify’s rise says about the future of retail

Retail platform Shopify is growing fast by providing services to modern DTC retailers – there are lessons to be learned from their, and Shopify’s, success.

What is Shopify? 

It does a lot of different things: it helps users create and host full online stores, or just provides the ‘buy’ button. There are marketing integrations that small businesses can access; users can connect to media platforms like...